Season Two of new Ownership at LA ROSA ends with great success despite Global Economic Recession
Now that the rains have arrived and the guests have for the most part left Costa Rica until the next high season, the time has come for our San Jose Airport Hotel to start all the large maintenance and improvement projects that have been delayed throughout this busy year. Hotel La Rosa de America has started this maintenance period by going on a major hiring campaign with the result of more than doubling our existing staff! We are proud to be able to do our part in the La Garita community by hiring both skilled and unskilled labour in this time of economic hardship.
Tourism throughout Costa Rica is sharply down both in numbers and in dollars spent per guest. Local newspapers have reported the decrease in tourists as high as 40% and the overall loss in tourist dollars spent as high as 60% over the last year. As predicted, this has had a major impact in all sectors of the industry but especially at the many coastal hotels.
On a positive note, competition brings out many great human qualities and in our opinion, this is occurring throughout Costa Rica with respect to tourism. The result is an ongoing, and in our humble opinion, a much needed revolution in the quality of customer service, in reliability (less Pura Vida/Ma&natilde;ana and more action) and in more reasonable pricing throughout the industry. Though there is significant pain being felt throughout the tourism industry at this time, we feel that once tourism rebounds in Costa Rica, the remaining quality establishments will be in a position to offer vastly better service to guests from around the World.
At Hotel La Rosa de America, we have managed to avoid much of the economic downturn. We are fortunate due to our sunny La Garita, Alajuela location. We are convenient to the one major airport – San Jose’s Juan Santa Maria International Airport, and to the many world class attractions all within easy day trips, and our hotel has experienced the busiest year in it’s 13 year history. We have received over 50 highly positive guest reports on the popular internet travel site Tripadvisor alone, all of which we are very proud of. We are grateful for all the continued loyalty shown by our many returning guests and for our new guests without whom, we would not be able to consider these new improvement projects.
Not wanting to take our past success for granted, we at La Rosa have taken note of all our customer comments, both the positive and the suggestions for improvement (yes there have been a couple!!) and this Fall, we will be implementing major improvements to our rooms, continuing with our upgrading of electrical throughout the hotel. We will begin switching from electric hot water to gas as much as possible as it is more efficient and better for the environment in Costa Rica. Projects currently underway include upgrading of telephone lines, increasing our high speed internet bandwidth from 1 Meg to 2 Megs, and a complete rewiring of our Cable TV so as to provide a clearer television picture within the rooms.
As always, no maintenance period would be complete without large garden projects. We will be planting a large laurel hedge down the one partially exposed side of the property with the aim of both beautifying the western end of the garden and to provide an even greater sound and privacy barrier for the hotel guests.
A number of other projects are slated for this fall and we will keep everyone up to date through this blog as the projects are completed. For now, as Hotel La Rosa de America enters it’s third year of new ownership, we would like to take the opportunity to thank everyone who has stayed with us in the past and to encourage future potential guests to give us a try.